The second season of "Kaguya-sama: Love is War," which was shocking from the very opening, will begin airing in April 2020! The story depicts a battle of wits between two troublesome geniuses who are too proud to confess their feelings despite their mutual love, and are forced to think about how to get the other person to confess. The protagonist, Shinomiya Kaguya, is known for her signature line, "Oh, how cute!" So, we've compiled all the "oh, how cute" phrases that appeared in the first season!

What is Shinomiya Kaguya's catchphrase? What is "oh, how cute"?

How cute

The phrase "How cute" with a scornful expression is emblematic of Kaguya-sama: Love is War's protagonist, Kaguya Shinomiya. It's a derogatory phrase used primarily towards Shirogane when he has performed an act that's tantamount to a confession. However, these are words Kaguya uses in Shirogane's simulation, and if he reaches this point at the end of his thoughts, it represents defeat, or a dead end for Shirogane. Shirogane cannot bear to hear these words, so he resists them every day. In other words, Kaguya has never once used "How cute" with this expression in real life.

But apparently it happened recently

Kaguya has never said this "cute thing" before (though she has had some close calls), but it seems she finally said it recently. For more details, see Volume 15 of the manga.

Cute thing ① I want to be invited to the movies (Anime Episode 1, Part A)

Cute thing 1st time

This memorable first "cute thing" moment begins when Fujiwara brings free tickets to a romantic movie. Shirogane tries to invite Kaguya, but the movie has a superstition that says that if a man and a woman go together, they will end up together. Despite this, if he were to invite Kaguya, it would be tantamount to a confession! Kaguya suddenly appears in Shirogane's mind! And it would be his first "cute thing"! For Shirogane, that's a no-no! It's something he absolutely cannot tolerate!

Cute Things 2: Kaguya-sama Wants to Be Stopped (Anime Episode 1, Part B)

Cute Things 2nd Time

It all started when Kaguya received a love letter. Shirogane naturally knew that Kaguya should never respond to a love letter. And Kaguya has no intention of responding to the love letter either. This is nothing more than a bluff to shake up Shirogane! However, if she were to say something like, "Don't go on a date with anyone other than me!" at this point, it would be tantamount to a confession! Kaguya suddenly appears in Shirogane's mind! And then he says "How cute" for the second time!! That's a no-no for Shirogane! However, Fujiwara, who is next to him, thwarts Kaguya's plan and everything turns out fine.

Cute Things 3: I Want Kaguya (Anime Episode 1, Part C)

Cute Things 5th Time

Captivated by the bento Shirogane made, filled with the dreams of a commoner, Kaguya desperately wanted to try it. However, her pride wouldn't allow her to be so cute as to ask for a share of Shirogane's bento. So, Kaguya devised a plan to exchange it for a high-end bento, but Shirogane found it suspicious. Mistaken for pity and contempt, Kaguya suddenly appeared in Shirogane's mind, and the words "Cute bento, please" appeared.

Okawaii Koto ④ Fujiwara-chan Wants to Go Out (Anime Episode 2, Part B)

Okawaii Koto 3rd Time

The student council is planning a summer vacation trip. However, Shirogane and Kaguya disagree on where to go. Shirogane wants the mountains, while Kaguya wants the sea, but for Shirogane, the sea is simply unacceptable. That's because Shirogane can't swim! If he goes to the beach and is seen using a swim ring by himself, it's bound to spark an "Okawaii Koto"! That's a no-no for Shirogane!

Cuteness Subtype 1: "What a cute chest!"

What a cute chest!

In the same episode, Kaguya realizes a fatal factor in going to the beach. It's the difference in fighting power (bust size) between her and Secretary Fujiwara. If she were to go to the beach and be compared, Shirogane would say, "What a cute chest!" This is the worst possible outcome! Kaguya has no choice but to retract her claim to the beach.

Cute Things ⑤ Miyuki Shirogane Wants to Hide (Anime Episode 2, Part C)

Shirogane is approached for love advice by a male student who will later become Nagisa Kashiwagi's boyfriend. However, there are false rumors about Shirogane being a love expert, and he's in no position to offer advice! However, if he doesn't get through this, Shirogane's reputation will plummet. If that happens, his "cute things" are bound to come out! Shirogane decides to step up and offer love advice.

Cute Things ⑥: Shirogane Miyuki Hasn't Done It Yet (Anime Episode 3, Part C)

Cute Things 5th Time

After confiscating a teen magazine from a student, the conversation turns to when everyone had their first sexual experience. Naturally, neither Shirogane nor Fujiwara had had any experience, but Kaguya somehow claims that she had! Shirogane is suddenly taken over! If this continues, his lack of romantic experience will be exposed, and he'll end up saying "cute things." He feels he has to do something, but in reality, Kaguya's naivety has just led to a spectacular self-destruction.

Cuteness Subtype #2: "So cute, waa ...

Okawaii Koto Subtype 3: "It suits you"

It suits you

In Episode 4, Part A, Shirogane's cat ears are a perfect match for Kaguya, and she can't help but smile. Kaguya tries to stay calm, but a slight grin remains. The "It suits you" line she blurts out seems nothing more than a mockery.

Cute Things ⑦ Shirogane Miyuki Wants to Speak (Anime Episode 4, Part D)

Cute Things 7th Time

A sudden exchange event with a French school is planned. Shirogane prepares for the event by studying everyday conversation in a handbook. However, there he sees Kaguya, who speaks fluent French despite claiming she's not very good at it, and Fujiwara, who is fluent thanks to his mother's training in the language, a former diplomat. Shirogane is the only one who can't speak, and when this fact hits him, Kaguya suddenly appears in his mind! And then he says "cute things" in French.

Cute Things 8: Miyuki Shirogane Wants to Show Off (Episode 5, Part B)

Cute Things 8th Time

Volleyball classes are starting, so Shirogane rents a gym and practices. While he's not physically weak, his athleticism is hopeless, making him resemble a dying alpaca. If Kaguya were to see him like that, he'd definitely say "cute things"! This is also the beginning of Fujiwara's long and continuing ordeal.

Cute Things 9: Kaguya Wants to Be Sashira (Anime Episode 5, Part C)

Cute Things 9th Time

Shirogane and Kaguya claim they forgot their umbrellas so they could share them on a rainy day. However, if both of them forgot theirs, there would be no room for further development. Of course, they both actually had umbrellas, but if they brought them out at this moment, their cryptic lies would be exposed. The "cute things" are bound to come out! The psychological battle between Shirogane and Kaguya begins.

Okawaii Koto 10: Chika Fujiwara Wants to Test Her (Episode 6, Part B)

Okawaii Koto 10th Time

Shirogane is given the psychological test that Fujiwara brought, but from Fujiwara's grinning face, he realizes it's a terrible psychological test. If this is someone he likes or something, that's the worst! It would be a "Okawaii Koto" case, revealing his deep-seated love for Kaguya, akin to a confession. That was something he had to avoid.

Okawaii Koto Subspecies ④ "Okawaii Koto"

A slightly different Okawaii Koto

Kaguya has caught a cold, and Shirogane comes to visit her. Kaguya, who has completely lost her ability to think and become an idiot, drags Shirogane into bed and says "Okawaii Koto." However, I think this is the most effective.

Okawaii Koto 11: Miyuki Shirogane Wants to Go Out (Episode 10, Part C)

Okawaii Koto 11th Time

Shirogane is desperate to make summer vacation plans with Kaguya. However, if he brings up something like that, it's bound to be "Okawaii Koto"! Actually, at this point, the fact that he's even inviting her on a trip is already "Okawaii Koto" no matter how hard he tries. It's guaranteed to be "Okawaii Koto" no matter what.

Okawaii Koto Subspecies ⑤ "Oh, you cute guy"

Oh, you cute guy

Episode 11 of the anime: Ai Hayasaka, not wanting to immerse herself in it, Kaguya finds Shirogane's Twitter account, but it's locked. However, if she were to send him a request for approval, it would be tantamount to a confession! That would result in Shirogane uttering "Oh, you cute guy." In the end, Kaguya couldn't.

[Kaguya-sama: Love is War] Okawaii Koto Summary

There were a lot of kawaii things in the first season of the anime. I counted them all, and there were quite a lot. I'm sure there will be lots of cute things happening in the second season, so let's look forward to it. Season 2 of Kaguya-sama will start airing in April!

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